In the short term, the health of all of us depends largely on people following public health rules (masks, distance, hygiene, group gathering etc) and also, eventually getting the vaccine.
The Covid-19 virus spreads exponentially and we need to address the desired behavioural change in the same exponential terms. Anything short of that won’t be enough to tackle the epidemic and progress towards normality.
A viral epidemic for which there is no immediate cure, only ways of managing it, can only be controlled by a counter behavioural epidemic.
The very likely availability of several vaccines in the near future brings well founded hope. But there is part of the population that may be reluctant to be vaccinated, mostly out of misinformation and powerful belief systems.
This article addresses the non-medical management of the pandemic through the lenses of large scale behavioural and cultural change principles, as practised by the Viral Change™ Mobilizing Platform for the last 20 years, in the area of organizational change.
Viral Change™ is a way to create large scale behavioural and cultural change (a) by the power of focusing on a small set of non-negotiable behaviours, (b)using peer-to-peer influence, (c) mastering the informality of connections in social networks, (c) accelerating with a well-crafted storytelling system, (d) and providing a type of leadership that we call Backstage Leadership™. Viral Change™, combines the power of top down, push, hierarchical and communication systems, which are very limited in power in their own right, with the significant power of bottom up, pull, behavioural scale up.
Dr Leandro Herrero is the CEO and Chief Organization Architect of The Chalfont Project , an international firm of organizational architects. He is the pioneer of Viral ChangeTM, a people Mobilizing Platform, a methodology that delivers large scale behavioural and cultural change in organizations, which creates lasting capacity for changeability.
Dr Herrero is also an Executive Fellow at the Centre for the Future of Organization, Drucker School of Management. An international speaker, Dr Herrero is available for virtual speaking engagements  and can be reached at: The Chalfont Project .
His latest book, The Flipping point – Deprogramming Management , is available at all major online bookstores.