I have recorded this for an HR and Communications conference that I could not attend.
This is a good recent refresh of the principles of Viral Change™, the Mobilizing Platform behind the creation of social movements, whether inside the organization or outside.
In 2017, culture creation and culture shaping is social movement making. There are rules and principles. I go through them in a 30 min talk. Those who know about Viral Change™ will find familiar concepts even if refreshed, For those who don’t, this is a good start.
If you don’t have time now, save the link for later. You need 30 min to watch and follow in detail.
Feel free to forward this Daily Thought with the link https://leandroherrero.com/dr-leandro-herreros-latest-talk/ 
Get in touch with my office at firstname.lastname@example.org  if you want to know more.
My next talk is in Madrid in la Universidad Francisco de Vitoria on 29th November http://recursos.ufv.es/iddi-mundo-negocio-se-transforma/organizaciones_agiles.pdf 
Keep in touch!