- Leandro Herrero - https://leandroherrero.com -

Campaign It… is 1 of my 40 rules of change

Posted By Dr Leandro Herrero On In Behavioural Change,Building Remarkable Organizations,Change, Leadership and Society,Collective action,Communication,Critical Thinking,Culture,culture and behaviours,Leadership,Marketing | No Comments
When you filter out the noise, when you try to extract the core, the fundamentals, those ‘universal rules’ of change that refuse to go, you are left with a few strong and powerful drivers. I’ve got 40 of them. And I am seriously resisting the urge to ‘get them down’ to the most vociferous few.

“Campaign it” is one of them. Let me explain it in this short video:
[1]
Why “Campaign it”?

In the social change arena, you don’t survive if you don’t “campaign it” – that is if you don’t campaign the changes you want to see. Yet, in organizations, we are not very good at campaigning. We often focus on top-down messages or run campaigns every few months.. that’s not enough.

People in the social change arena know that they need to campaign constantly. Leaders and organizations need to learn from this.

For successful organizational change, you need to campaign it!
If you want to hear more about the full set of rules, my team and I have a great opportunity coming up very soon. Let us know if you would like to know more here [2] or via [email protected].