| I suppose the question is how long is long and how difficult is difficult? In general, business and organizational consulting have always overstated the time needed to create cultural change. This is simply because we have been using outdated toolkits and methods.
We have treated cultural change as ‘a project’ and applied the mechanics of project management. It looks like this: Dozens (if not hundreds) of consultants land on the corporate shores, workshops multiply like mushrooms and a tsunami of communication comes from the top: ‘change is good, this is what you must do, do you get it? Cascade down the message’. Kind of. So it takes six months to figure out what to do, including a cultural assessment (of course), a couple more to present findings, another to launch and you start doing something at month 6. If you’re lucky. Then, you start with the top (of course) and cascade down one layer, then another one, peeling the organizational onion with lots of messages and workshopsterone. You don’t see initial results until, say, year 2 and you need another couple of years to see more. See what? Well, good question, err, a different culture? How do you measure that? What do you mean? I told you, 20 senior managers workshop, 150 middle management and… Hold on, this is activity, not outcomes. Oh!
In traditional change management, you start with the top and cascade down one layer, then another one, peeling the organizational onion with lots of messages and workshopsterone.
The following is an example of non-workshopsterone-led fast cultural change: A new CEO said ´enough of meetings, I am not having them.´ 6 months later they had a 60% reduction in meetings, significant increase in direct communications, better fluid collaboration, the sky did not fall, business is booming. Guess what, employee engagement scores are up.
I am not bringing this case as an example of how cultural change should be done, but as a representation of a situation where culture change and culture re-shaping take place in a short period of time.
As I have repeated ad nauseam, organizational culture change is bottom up, behavioural based, peer-to-peer, using informal networks and with a particular kind of leadership that is movement-supportive (we call it Backstage Leadership™ ) I am of course defining Viral Change™, no apologies for the reference. Viral Change™ is orchestrated like a social movement, not as a management consulting programme. |
