Many corporate initiatives are one-off efforts to get everybody involved, aligned or communicate some messages. Away days, off sites, Conventions, Town Hall meetings, cascade down workshops… The average life cycle of the message and the memory is… short. Sometimes as short as the trip to the car park: by then, the PowerPoint has lost power, the bullet points don’t kill anybody anymore and the show reaches an end. Many of these things are like corporate flash mobs: great entertainment, fancy activity (we love ‘activity’), ephemeral. The busy-ness illusion of business. It’s “World I” [1] at its best. And, my God, we are good at it!