- Leandro Herrero - https://leandroherrero.com -

‘I told them once; they didn’t understand. I told them twice; they didn’t understand. I told them three times … and I understood’

I don’t know where this quote comes from, but I have always seen it as a source of reflection on leadership. It describes the leadership journey in which true understanding is emergent, even for the leader who thought he understood himself very well in the fist place.

It tells us that leadership is social, a praxis, something that one learns, something one becomes. Becoming a leader is a better term than being a leader. We are always becoming and, in that journey, sometimes we have to tell ‘them’ three times so that we understand, finally.

I worry about the kind of leadership that has all the answers, that has ‘arrived at the destination’ as if there was an organizational Sat Nav, a Leadership Tom Tom, or Garmin, or Google map, that takes you exactly to a GPS destination point.

Leadership is not real leadership without an invitation. The invitation is to others to navigate and find better ways, better success, better lands. But it requires this human, humble element of ‘understanding together’.

Perhaps at the third time!


Don’t miss our next free webinar on 2nd July.

Can we put the company in an MRI? Can we diagnose its health in terms of its internal connectivity, communication and collaboration? [1]

Yes we can. You can have a diagnosis. Learn how 3CXcan provides this analysis based on the highest scientific principles of network sciences. In the current environment it’s important to base the recovery and the post Covid-19 organization with full understanding of its formal and informal connections, communication channels and internal collaboration. Suspend judgement about your assumptions and find the truth. This webinar will show real examples of this kind of diagnosis performed in real companies. Understanding the real organization, which may or may not be the one you assume it is, will show a completely new baseline upon which to navigate the future.


Each participant who attends any of the live webinars of the Feed Forward series will be eligible for one copy of Leandro Herrero’s new book: The Flipping Point [2]