- Leandro Herrero - https://leandroherrero.com -

If in doubt, make it personal

Taken from my soon to be released book, Camino – Leadership Notes On The Road 


Invited to present at TEDx East London [1] some years ago, I had lots of conversations with its wonderful Curator, Maryam Pasha.  The theme of the TEDx was ‘Society Beyond Borders’. I had a flow of ideas about how the digital world has forced a redefinition of borders and the consequent paradoxes: the end of space and time that does not increase our proximity; hyper-connectivity that does not make us hyper-collaborative, etc.

I had a clear idea of the first part of the flow of the talk. What was less clear to me was ‘Part 2’ or the ‘So what?’ Like those TV contests, some movies and some video games, I had two possible endings for the script.  I could go for the logical ‘commercial’ side easily. After all, my consulting work has to do with large scale behavioural change and we use the power of peer-to-peer influence as a currency. We know about networks and human connectivity. This is natural territory for me. Or I could perhaps go for a more personal side: the liabilities of a lack of borders for the Self and the Soul in the digital world. In praising ‘no borders’ (‘Anything without Borders’ has a head start), we have forgotten the dangers of full disclosure of the self that many people seem so comfortable with.

Option A’s end was clear, but Option B’s ending was fuzzy, more of a nagging problem in my head: adolescents living in that world of full disclosure, the relinquishing of privacy, the cult of transparency, identity in cyberspace, etc. My old psychiatric hat was nagging me too much to let me avoid these themes…

I did offer Maryam both Option A and Option B, quite convinced that A (the logical, commercial, well-crafted version) would win. I was wrong. In her gentle and firm curatorship, I was directed towards the corridor of my unfinished thoughts. Make it personal, she said. The same week I had a chat with a business partner and I shared with him my dilemma. He asked me straight: ‘Where is your heart?I confessed, B. Well, no brainer then, that would be You talking!’.

Yes, personal wins.  Personal won on the day. It was good advice for when in doubt. I should have known … but I needed a good curator and a good business partner to take me to the more difficult and less obvious option.

View my presentation, delivered a few years ago, but still relevant today, In Praise of Borders [2].


New for 2021!


MY NEW BOOK: Camino – Leadership Notes On The Road


A collection of notes on leadership, initially written as Daily Thoughts as a way of talking to myself. Camino, the Spanish for road, or way, reflects on leadership as a praxis that continuously evolves. Nobody is ever a leader. Becoming one is the real quest. But we never reach the destination. Our character is constantly shaped by places and journeys, encounters and experiences. The only real theory of leadership is travelling. The only footprints, our actions. The only test, what we leave behind.


Pre-orders going live this month – more information coming soon!



Dr Leandro Herrero is the CEO and Chief Organization Architect of The Chalfont Project [3], an international firm of organizational architects. He is the pioneer of Viral ChangeTM, a people Mobilizing Platform, a methodology that delivers large scale behavioural and cultural change in organizations, which creates lasting capacity for changeability.
Dr Herrero is also an Executive Fellow at the Centre for the Future of Organization, Drucker School of Management. An international speaker, Dr Herrero is available for virtual speaking engagements [4] and can be reached at: The Chalfont Project [5] or email: uk-office@thechalfontproject.com. [6]