Do you understand the strategy?
Yes
Can you see why we need to change, to do anything?
Yes
Do you realise the threat from competitors?
Yes, of course
Do the key objectives make sense?
Sure
Can you imagine how important it would be that we all move in that direction?
Yes, I can
Do you understand the new competences needed?
Yes
And the need to be ahead of the game?
Absolutely
Are the short term goals clear?
Yes
Do you see the value of the new behaviours proposed?
Yes I do
Does all make sense to you?
Completely
OK, off you go.
Hold on, wait a minute. What’s the strategy? We need to have clarity first. My people need to understand. I don’t think everybody gets it. And there is a lot of resistance to change. Particularly when imposed like that. Also the top leaders need to show commitment, and be role model, first.
OK, but do you understand the strategy?
Yes
Can you see why we need to change, to do anything?
Yes
Do you realise the threat from competitors?
Yes, of course
Do the key objectives make sense?
Sure
Can you imagine…?