- Leandro Herrero - https://leandroherrero.com -

May Change Management have a great funeral

A good friend, an expert in Communications, has created her new website with a prominent quote of mine, ‘Change Management as we know it is dead’ in the middle of the page. A sort of funerary announcement lies bare at the centre of an otherwise beautiful minimalist site.

And that is true. It’s dead.

Trouble is, in some quarters a death certificate has not been signed yet. It’s a tricky situation. There are resistances. Some people say, what  should we do now? What would we do with all those  powerpoints full of multi-coloured boxes explaining the logic of those 8 steps, or 10, or whatever?

Here are some reflections for future management necro-archeologists.

  1. No revolution I know has ever hired change management consultants.
  2. In ‘change management’ one of the two words is redundant.
  3. ‘Change management’ has been kidnapped several times: IT people, Big Consulting, and Culture people to quote some.
  4. Change management has been very often indistinguishable from project management and programme management, elevating the confusion to a higher level.
  5. I don’t recall the move from childhood to puberty, to puberty to adolescent, ever being called ‘change management’.
  6. Communications professionals/agencies/divisions/functions have called themselves ‘change management’ and fooled customers with almost little resistance. So they kept going with the promise.
  7. ‘Change management’ never explained what is ‘not for change’ in a change management programme that changes things.
  8. Small detail, there is no change unless there is behavioural change. That disqualifies tons of ‘change management programmes’.
  9. I have never found one single practical idea on real behavioural change in the myriad of PowerPoints and White Papers by Big Consulting which I have examined for the last twenty years. For Big Consulting, behavioural change is an after thought. A byproduct. A naive expectation of something naturally occurring as a result of the process, systems and organizational chart change.
  10. ‘Change management’ told us how to go from A to Z in several sequential steps. It never told us how to learn how to do it. Or whether Z could be a place where no more change management was needed, having learnt change-ability. Or how to avoid the problems that led us to the need to go to Z in the first place.  Or what kind of culture Z is. Or why is it that 75% of cases are a fiasco. Or…

A ‘discipline’ that applies to anything from cost cutting to value deployment, from CRM installation to culture change, or from process improvement to M&A, can’t be serious.

OK this is academic now, because it’s dead.


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Viral Change™ provides solutions for any situation which depends on stabilising new behaviours or new ways of ‘doing’ and which requires the changes to be sustainable and multiplied at a rate and scale.

This is a proven platform that delivers. Dr Leandro Herrero and his team at The Chalfont Project are the architects of this approach and its practical orchestration and implementation.

Find out more [1] or contact us [2] today.