- Leandro Herrero - https://leandroherrero.com -

Mobilize! Masterclass. A blueprint for social movements inside the organization and society. Launched to Daily Thoughts readers.

From The Chalfont Project, UK office:

Dear all.

Dr Leandro Herrero has produced a 5 hour masterclass divided into 28 self contained chapters. No PowerPoints, not one, just a long conversation/interview that can be stopped and resumed as needed. Watch at your own pace!

This is the place to go: https://vimeo.com/ondemand/mobilizemasterclass [1]

You can watch the trailer and introduction at the bottom of the OnDemand page, within the Bonus Content section.

This is the blurb from the site:

The techniques of mobilizing people, at scale, for a purpose, are crucial for the success of social movements of any kind. From his work on large scale change in organizations, and having pioneered Viral Change™, Dr Leandro Herrero does not distinguish between social movements in the societal arena or inside the company. For him, cultural change within the firm, for example, can only be understood and implemented through the social movement glasses.

In this masterclass of 28 chapters, Leandro Herrero takes us into the people mobilizing world with very practical insights that will be enlightening for anybody working on change, transformation or culture, whether you are a business leader, HR/OD/Communications professional, or with a remit on people engagement – and whether you work in a private firm, public institution, social campaigning, political platform, NGO or other. It is precisely the commonalty of human mobilization principles that is at the core of this masterclass.

Don’t forget, you can watch the introductory chapter by scrolling to the Bonus Content section of this page.

We would  like to make this available to as many people as possible, in the corporate or non corporate worlds, who care about mobilizing people at a scale.

Help to spread the word and tell us what you think. Any questions or comments, please email me at laura-proctor@thechalfontproject.com