- Leandro Herrero - https://leandroherrero.com -

My 20 Rules of Leadership

Delighted to announce…Camino – Leadership Notes on the Road launches TODAY! You can order your copy or register for my book launch webinar HERE [1]


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I review my 20 rules of Leadership every few months. I have published this list regularly in my Daily Thoughts. Very few if any drop out but when they do they get substituted by a new angle. This is my updated list today.



  1. Earn credibility all the time. Stocks deplete easily.
  2. Act as if you did not have anything to lose.
  3. Be unreasonable in your demands, the reasonable ones are taken.
  4. Detect bullshit and become proficient at detecting it. Then, protect yourself and others.
  5. Exercise provocation with panache and respect. Aim at being appreciated, not hated, for it.
  6. Don’t be a provocateur, rebel, maverick, contrarian or challenger for the sake of it. Have a good ‘because’ ready.
  7. Infect others, don’t do it alone.
  8. Be restless, be uncomfortable (and foolish and hungry and the rest…). They’re the only things that confirm that you are alive.
  9. Watch your ego. Most of the time it is not your friend. Rule of thumb, most of the time it’s not about you.
  10. Never settle for one possibility only.
  11. Don’t waste your time managing the ‘inevitable’. There is a lot of ‘possible’ waiting for a leader. Look for what would not happen without you.
  12. Seek unpredictable answers. The predictable ones are already seeking you.
  13. Don’t be against anything. Don’t create enemies. The exceptions are mediocrity and dishonesty.
  14. Write down your little bit of daily legacy in a secret little book.
  15. There is only one test: what will you tell the children? (that you do, you did, you didn’t do).
  16. More important than what you say is what people hear when you are saying it.
  17. Practice ‘I don’t know’, possibly followed by ‘and I don’t think you know either, so let’s figure it out’.
  18. Make things happen first, then clean up the process for the next time. In that order.
  19. The unexamined leadership, like the unexamined life, is not worth living.
  20. Play as many roles as you want, but never a victim or an enemy. Both being ‘victim’ or ‘enemy’, requires your full consent.


Delighted to announce…Camino – Leadership Notes on the Road launches TODAY! You can order your copy, register for my launch webinar and download extracts HERE [1]