- Leandro Herrero - https://leandroherrero.com -

Purpose is always in the basement

One’s true purpose is never finally decided.

Like history, purpose is always found backwards and then edited. A little journey of re-creation and reconstruction perhaps occurs every day. It’s a journey to the basement to unpack old boxes and dig through the clutter.

There are discoveries and dust, photographs you thought you had scrapped and items you thought you had lost. Interesting encounters will be mixed with embarrassing memories. Let the truth come out.

Perhaps at some point you will be tired of the digging. Perhaps you will become elated like at Christmas Eve. Who knows.

Purpose is always at ground zero, never in the shiny windows of the penthouse. Don’t waste your time on those elevated floors full of neon signs. Let the basement free you.

When you go back to the upper floors, you may indulge yourself in creating goals and milestones to look forward, but don’t get too excited. Purpose is never strangled in a set of events or in a calendar. It always remains a bit mysterious, unfinished, in progress.

You will always edit it as you go along.

PS: The basement also holds all your ‘why’ but, it’s so cluttered there, that it may be difficult to find them. Let them discover you. If you always ‘start with why’ you will become proficient at providing answers. Answers and truth are distant cousins, but not the same. The ‘why’ are also reconstructed backwards.


The Chalfont Project Speaking Bureau [1]


If you’re looking for a dynamic and provocative keynote, workshop or masterclass for your business – we want to hear from you [2]. Here at The Chalfont Project we can deliver speaking engagements that are guaranteed to motivate, inspire and inform your audience.

Leandro and our team of senior organization architects, with their high-level expertise, thought-provoking content and engaging stage presence will inspire your audiences, encouraging them to challenge the status quo and adopt new ways of thinking.

The result is an audience motivated to take action and equipped to make a lasting difference to their organizations.

Over the years we have created bespoke keynote interventions, workshops and masterclasses for both large industry conferences and C-Suite level corporate events, covering a wide-ranging and hugely varied number of topics. We will work closely with you to fully understand your audience profile, business issues and specific event objectives to ensure we create a tailormade, immersive and personal experience.

To find out more visit [1] or contact us [2] to discuss your particular needs.