- Leandro Herrero - https://leandroherrero.com -

Stop press: The C-suite people and top leadership, major problem revealed

For CEOs, CFOs, CHROs, and other Cs, and Divisional Ds’, survey after survey try to identify their focus, their concerns, their attention, their worries, the 10 things they see as critical success factors. There is a whole industry of C-suite level surveys that run interviews and then package the answers under glorious headings such as ‘Global Trends’. In those surveys (also called ‘research’) leadership goes up and down, so does talent management, vision, culture and the rest of the management supermarket. These surveys are an interesting read.

Here is my Alternative Survey (sorry, Research). The major issue is fear, which is no more and no less than a legitimate human emotion, but one of imperialistic power. These are the top 20 fears that I see from my work with clients as an organizational consultant. Not exclusively of C and D suites by the way, also people below, but with focus on top leadership teams.

  1. The unknown. Strategic Linear Planning does not do the trick anymore
  2. Fear of pronouncing the word ‘unknown’ as if it was a sin to accept that the unknown does exist and it’s not their fault
  3. The untried. We want innovation, but you go first. (Can we have examples of where this has been done? Although, when you give us the examples we will tell you that they come from the wrong industry and the wrong size of company)
  4. The unconventional. We’d better bring McKinsey, the Board will like that. Predictable, safe and expensive
  5. Fear of challenging, but not fear of saying that we should not be afraid of challenging
  6. Fear of failure, although we say that mistakes are OK
  7. Fear of not knowing what could go wrong, because if we knew we may not have the skills, or guts, to address it
  8. Fear of disappointing others. The definition of others depends on your GPS position in the organization chart
  9. Fear of losing control. That’s it
  10. Fear of not being recognised
  11. Fear of being disrupted (also referred as Uber-ized)
  12. Fear of being redundant, which is not exactly the same as becoming redundant
  13. Fear of becoming irrelevant: C-people, D-people, the products, the company, the vision
  14. Fear of losing the plot, expressed in more circumvented ways
  15. Fear of being second
  16. Fear of being late (in the thinking, in the action)
  17. Fear of being embarrassed by decisions not leading to total, unequivocal success
  18. Fear of spending too much money, although they know that the concept of ‘much’ is both relative and strategic
  19. Fear of being seen too brave, in a culture where being seen as brave is good. (I suppose, this is fear of the borders)
  20. Fear of being seen as having fear

What differentiates leaders is the order, or the combinations, or the relative weight of these 20 fears.

When addressing challenges and when helping these executives, in whatever capacity you may act (boss, colleague, consultant, coach, service provider, friend), the trick and the wise move, is to get into fear-hunting mode. The key question is: what fear(s) are behind the said and the unsaid?

This is always, always, the most productive way to understand what is going on.


Continue the conversation…

Old traditional management thinking will be unsuitable to win in the post Covid-19 scenario. Maybe it’s time to run the organization ‘under new management’.

Watch our webinar on The Myths of Management [1].


Maybe it’s time to run the organization ‘under new management’. We have been running enterprises with very tired concepts of empowerment, ownership, accountability and other little challenged pillars.  The truth is that there is mythology embedded in all those concepts. Old traditional management thinking will be unsuitable to win in the post Covid-19 scenario. So, what will the ‘new management’ look like? Which elephants do we need to see in the management room?



What attendees said:

‘Thank you for the opportunity to participate in this fantastic webinar. Both the depth of the discussion between Leandro and Carlos and the very intensive exchange in the chat inspired me.’


‘It was a great pleasure to participate in today’s webinar…. If you would have been sitting next to me, you would have seen a lot of ‘head nodding’ and heard a couple of loud ‘yes’es’ from the bottom of my heart.’ 




Dr Leandro Herrero is the CEO and Chief Organization Architect of The Chalfont Project [2], an international firm of organizational architects. He is the pioneer of Viral ChangeTM, a people Mobilizing Platform, a methodology that delivers large scale behavioural and cultural change in organizations, which creates lasting capacity for changeability.
Dr Herrero is also an Executive Fellow at the Centre for the Future of Organization, Drucker School of Management. An international speaker, Dr Herrero is available for virtual speaking engagements [3] and can be reached at: The Chalfont Project [4].
His latest book, The Flipping point – Deprogramming Management [5], is available at all major online bookstores.