- Leandro Herrero - https://leandroherrero.com -

Thought leadership is making people think, or there is not much thought or leadership. Maybe journalistic leadership?

Taken from my forthcoming book, Camino – Leadership Notes On The Road.   Download an extract of Chapter 1 here: Extract Camino Chapter 1 [1] 


True thought leadership is not about conveying new ideas, showing directions for innovation and offloading the latest trends. There is a term for that: journalism.

Management gurus, whether from a Harvard pulpit or a Consulting Firm, who pontificate about trends or show their latest ‘research’ after interviewing 50 CEOs, and provide tons of valuable data (legitimised by their brand) but do not make people think, think differently, or advance in their possibilities, are glorified journalists. And we have lots of them.

A lot of what comes to us from such prestigious business pulpits is of inferior quality to what can be found in the pages of the FT or The New York Times.

‘It made me think’ is the most rewarding testimonial you can get, whether you are running a 50 people, a 500 or a 5,000 people organization. Or you consult for them.

Mind you, you don’t need thought leadership for your intellectual living all the time. You watch the news, read the Twitter feed and subscribe to those trend reports. We need all of them. But let’s call thought leadership exactly what it is, what it says on the can.

Although I understand the temptation, it always amazes me to see those resumes/CVs on professional pages, digital or otherwise, that start with ‘a thought leader, passionate for X,Y,Z’. And I often wonder where the title comes from. Self-attribution of thought leadership is a risky affair.

Personally, I have two other additional attributes to thought leadership, which I don’t expect other people to agree with.

My real, personal and possibly un-transferable trio of thought leadership is (1) It makes me think; (2) It provides me with some hope; (3) It pushes me to be bolder.

Now, that is for me the Thought Leadership Premium Package.



Camino – Leadership Notes on the Road


A collection of notes on leadership, initially written as Daily Thoughts. Camino, the Spanish for road, or way, reflects on leadership as a praxis that continuously evolves. Nobody is ever a leader. Becoming one is the real quest. But we never reach the destination. Our character is constantly shaped by places and journeys, encounters and experiences. The only real theory of leadership is travelling. The only footprints, our actions. The only test, what we leave behind.

Camino, Leadership Notes on the Road is a uniquely designed collection of insightful, challenging and thought-provoking views and thoughts on Leadership…it may even make you smile.


Available for pre-order this month!

To be notified as soon as pre-orders go live – email:

uk-office@thechalfontproject.com [2]



Dr Leandro Herrero is the CEO and Chief Organization Architect of The Chalfont Project [3], an international firm of organizational architects. He is the pioneer of Viral ChangeTM, a people Mobilizing Platform, a methodology that delivers large scale behavioural and cultural change in organizations, which creates lasting capacity for changeability.
Dr Herrero is also an Executive Fellow at the Centre for the Future of Organization, Drucker School of Management. An international speaker, Dr Herrero is available for virtual speaking engagements [4] and can be reached at: The Chalfont Project [5] or email: uk-office@thechalfontproject.com [2]