Let me elevate the question of ‘differentiation’ to a higher level. Product differentiation? Sure. How different is different? That is […]
Audiences receive messages, whether at your Town Hall meeting or your keynote speech. Communities use what they have ‘in common’ […]
I am your customer, you are my customer. When I need to provide you with something, you are my customer. […]
From time to time you see the occasional and mostly not very solid comparisons between ‘the company’ and a religion. […]
Whilst the holidays roll on, here is a leadership theme to consider Picture this organization. Closed culture, culture of secrecy, […]
The fastest and best way to build a creative culture is to have lots of creative people together. No kidding. […]
Suddenly purpose is back. We are told that Millennials want purpose. Which may be true. As much as many other […]
If one thing has become clear after all these decades of management soul-searching for more or less universal truths, this […]
Some organizations that are very good at (external) marketing, are terrible at internal. Grand market(ing) plans, but can’t sell a […]
In October 2013, a ship carrying migrants sank off the Italian island of Lampedusa. 300 people drowned. As The Guardian journalist Kenan […]
Yesterday was International Receptionist Day. Perhaps it was buried in a myriad of International Days of Something. But the receptionist […]
I did not say that. Natasha Jen did. She is a designer who has given some provocative presentations under this […]
Unless we call ‘problem’ to any management activity, as many people do even without acknowledging it, and, in which case, […]
Today I have presented my views on Employer Branding at a conference in Berlin. The trouble with this area is […]
Nothing is more rewarding than having a CEO who says world-changing things in the news, and who produces bold, enlightened […]
Brand (identity), whether big brand or small brand, is a behavioural powerhouse. Strictly speaking I would say a Pull-House, because […]
Uniqueness is a tough concept. I’ve got countless examples of clients pushing back over the years. ‘Come on, this is […]
I am (in) IT, I work for X (company) I work for X (company), I am in IT These are […]
The purpose of the organization is… The objectives of the strategy are… The reason why we have restructured is… From […]
I think the current life cycle of a ‘best practice’ is a month or so. And this is benevolent. In […]
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