One of the key rules of activism (social, political, cause) is not to spend more than the minimum necessary time reacting to the opposition. Reacting to the push back, opposition, barriers, enemies, people who have a problem with X,Y,Z must be contained, or it will take over the whole airtime. A cause is not a permanent discussion with those who don’t like it.
Good activism is focused on driving the agenda (political, social) not on reacting to those who have a different one, or don’t like yours.
Against a backlash on X, the key is to build enough critical mass (people) for X, so that the ‘backlash people’ remain a minority; not to discuss with every possible ‘backlash people’ their reasons and rationale. Indeed, key activist-leaders may spend time discussing and trying to convince ( and we see this all the time in out TV screens and press) , but this is the visible part of the moving iceberg. True activism needs to push forward all the time.
In behavioural terms, I have written several times, you don’t combat a behavioural epidemic from within; you create a counter-epidemic that takes over.
This key principle (drive the agenda, vs. react to an opposition) may sound harsh for us always wanting to convince via rationality and emotions. The point is, we should continue to do that but always mindful of how much we are advancing. In pure activism terms (no moral judgment attached), the focus is to enlist as many pro-cause. Between the choice of spending time to get 50 more people engaged, or no doing so because we need to convince a few who ‘don’t get it’, the activist’s choice is clear: the 50+ win.
Park here this principle for a second. Let’s reflect on how much of this is going on in our day to day management in organizations. I suspect not a lot. In traditional ‘change management’ approach, a lot of energy went to full discussion and full intellectual engagement with ‘everybody’. Traditional ‘change management’ never distinguished between people’s attitudes; it never segmented the population properly so that it could focus on a majority that could create a fast critical mass. It also invented the flawed ‘people are resistant to change’, which made the whole affair dully masochistic. The Viral Change Mobilizing Platform avoids those traps
What if leadership (and leadership of change for that matter) was closer to ‘activism ‘than ‘management’? What would the above rule mean?